We’ve lined up a roster of expert interviews on key branding topics like video, research, design, and digital marketing. These 12 episodes will help you reconsider how your brand will look, talk and, act in the changing decade ahead.
40 – Roast and boast
Darren and Derek share some highlights from their trip to Pensacola, 'Boast & Roast' Season 2, and preview what’s coming in Season 3.
39 – Chuck said what?!
Supersubscriber Chuck returns to Jacksonville, Shelly survives the West Coast heat wave, and DWCo. celebrates Jessica's recognition in Arbus Magazine for Southern Grounds Avondale interior design.
38 – Nate Monroe
Nate Monroe, Florida Times-Union metro columnist talks good things happening in Jacksonville and Shelly joins to talk Supersubscriber Chuck's upcoming return visit to Duval.
37 – DWCo. dads
Darren is back from vacation, Derek recaps his volleyball tournament performance, Jacksonville has an on-brand sporting event coming to town, and the duo play a game of "Do You Know Who My Dad Is?" for Father's Day.
36 – Antonio Allegretti
Antonio Allegretti joins the show to talk branding and history in Jacksonville’s urban core, Darren is headed out for vacation, and Derek takes over DWCo. Radio with his new show, Daytime Derek.
35 – Raccoons on the run
Darren helps relocate two raccoons out of his backyard, Derek talks about the importance of rest in work and the duo weigh in on Jacksonville barbecue.
34 – On bland
Higher ed is at risk from cyber attacks, Darren goes blueberry picking and the duo discuss brand tone in this week’s game.
Why understanding tone is so important for higher ed marketers
Our three areas of focus at D. White & Co. are simple: Message, voice and tone. Message is what you say, voice is what you use to say it and tone is how you say it.
33 – Florida or Oklahoma?
Derek and Darren talk brand news, compare Oklahoma and Florida with a game and ask if boiled peanuts are on-brand or off-brand for Northeast Florida.
Campus brand feedback: Still good for everybody
Committees full of leadership, professors, staff, students and alumni are too busy picking brand work apart based on minute in-the-moment details in a way that ensures any collaborative brand efforts will explode on the launchpad.
Why good higher ed brands are RARE
So, what is brand message and how do you know if you have one? Look at your school’s marketing communications. Your brand message is what makes your school important to the reader’s life.
32 – Know your Duval
Darren and Derek walk all over historic Downtown Jacksonville and run four miles at the first DTC Fit Club. Darren answers trivia questions on the history of colleges in Duval County and the duo discuss the Jaguars brand.
31 – Derek's parents visit
Darren is back from his creative retreat and Derek recaps his parents quick visit to town. The two take a spin at some improv story prompts and discuss their first ride on the Jacksonville Skyway.
30 – Start listening
Derek’s parents are dropping into town for the weekend, the St. John’s River keeps on jamming with Jax River Jams and Derek takes Darren through a college campus listening session.
Learn how to conduct a listening session
The most valuable higher ed marketing training I ever received was as a journalist in a small Texas town. I interviewed city leaders and people that didn’t have two nickels to rub together. I learned how to (mostly) listen.
29 - It's all about logistics
Derek and Darren celebrate a client’s branding awards, talk about everything to do in late-pandemic Jacksonville and discuss key strategies for university melt and yield campaigns.
Manage these interactions to freeze melt
Logistics and higher ed professionals have nothing in common. Or do they? Logistics pros are managing handoffs like ours in higher ed marketing and enrollment management. The big difference? Logistics professionals nail consistency.
Darren, Derek, and Shelly are are working on their new shows for DWCo. Radio, Shelly is winning her March Madness bracket and Derek asks Darren some trivia questions about Panther Hall.
27 – Spring brakes
Derek and Darren finally solve how they are related to each other and discuss the launch of The Downtown Council podcast. They talk context, voice and tone and decide if Jacksonville spring breaks are on-brand.