Brand Message, Voice & Tone Audit


Brand Message, Voice & Tone Audit


A coordinated, consistent brand message, voice & tone allows you to maximize your marketing impact, increase awareness and drive action. If your institution has multiple writers, this is an absolutely essential process that helps align your work with your goals. We look for:

  • Consistency
  • Tone appropriateness
  • Voice parameters
  • Message quality & clarity

We will assess all three areas to tell you whether or not your brand’s message is being heard, if your voice is consistent and effective, as well as if you are using the right tone to deliver the right message at the right time.

You will receive a report assessing areas for improvement, along with actionable steps to improve the quality of your brand writing. This process varies by the amount of surveyed material, but usually takes about two weeks.

Let's talk. Contact us before placing your order.

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