JUST WHO IN THE HECK DO WE THINK WE ARE?
We know. We get that question a lot. Here's the answer – we're new to the consulting space because we've been busy doing it for real for so long. For the last decade, we worked our collective tails off at Texas Wesleyan University in Fort Worth, Texas. We wrote goals, did research, crafted copy and designed the ever-livin' mess out of some creative – oh, and we measured everything, too. Here's a little look at what we did and a window into what we could do for you.
Our "Smaller. Smarter." campaign was strategically-aligned, rooted in research, and, if we do say so ourselves, pretty funny. Actually, we don't say so ourselves. Since its launch in 2012, the campaign has won more than 90 (you read right) marketing awards, including a whole host of Addys, Tellys and other "ys" awards we don't even remember. Why not? Because we're all about results. First-year applications went from just under 800 to now well over 4,000. We got to do the kind of work every higher ed marketing pro dreams of doing, or, at least that's what they keep telling us.
WE'RE INTEGRATED MARKETERS
We know that if you want results in today's competitive landscape, you have to know your mediums – and you have to own them. Here's a short list of the work we've done: video, public space branding, digital marketing, email marketing, reporting, fundraising, recruitment, publication management, CRM and CMS implementation, content marketing, online programs, events, customer service training, communication funnels, apparel branding, athletics and university-wide branding. And that's just off the top of our heads.
WE'RE PASSIONATE PEOPLE
D. White & Company was founded by a first-generation college student. We can't help it. It's in our blood. Great marketing is our obsession, but education is our passion. That means that we've always been the type of people that show up a little earlier and stay a little later. It means we're the kind of people that legitimately love focus groups because we get to meet students or professors. We really believe learning changes lives for the better. That's why we're still doing this, and that's why we'll keep doing it.