OUR PROCESS

Every consulting firm has a process. So what makes ours different? Focus. Our process is based around deep thought and straight talk. Ready to start your project? Hire us today

 
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Step 1: ConverSation

We've worked with consultants before, and we know that some of them have a nasty habit of speaking before they listen. We're different. 

When we listen, we learn. That's why we start every project, no matter how big or how small by listening to you. By starting with a conversation, we create strategic alignment

 
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STEP 2: REsearch

David Ogilvy said that advertising people who ignore research are "as dangerous generals who ignore the signs of the enemy." 

We use a wide range of research sources, but we don't load you down with research you don't need to make us look like the smart kids. We target our research to your project, your needs and your goals. 

 
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STEP 3: Strategy

We approach strategy boldly. We won't tell you what you want to hear, but we will tell you what you can do about it. 

Our strategy development expertise comes from years of real-time experience working on a college campus. We know how to separate what sounds good from what works, what is trendy vs. what is relevant, and what can be measured vs. what feels good.  

 
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STEP 4: CREATION & Execution

If there's one thing D. White & Company can do better than almost anyone out there, it's deliver attention-grabbing creative. 

Our creative execution is fun and fearless. We take Leo Burnett's quote, "If you don't get noticed, you don't have anything" to heart. We stake out a real position using a conversational tone and engaging design. 

 
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STEP 5: MEASUREMENT

From the outset of the project, we'll develop clear, needle-moving metrics. Our process ends where it began: With a real conversation. We  want feedback from you. Did success bring a new set of problems? Are you pumped up and ready to tackle another project? marketing never ends. Our firm is built on repeat business. Let's keep the conversation going.