Shelly and Darren started working together as a creative team during their days on staff at Texas Wesleyan. We’re interviewing someone who has worked closely with both – our friend Rueben Gonzales, Visiting Assistant Professor of Art & Coordinator of the Bernice Coulter Templeton Art Studio.

Do you know what matters to your videographer – and how to work with them to get their best work? We talk to our own Supersubscriber Chuck Greeson – himself a seasoned video vet – about user-generated content, generating ideas, and college videos of students throwing frisbees under trees.

We hear about “data-driven” marketing and communications, but what does that really mean? Darren and Derek speak to a consumer behavior expert to better understand the science – and psychology – of higher ed brands.

Have you had a crisis recently at your university? Can you remember the last time you weren’t in a crisis? This episode is all about that important moment when your brand meets the public – and the public reacts.

With all the discussions about tech, data, and predictive modeling we hear so much about in higher ed marketing, we thought it would be good to bring on an expert to discuss how you can get the right information from the right people at the right time.

When we started D. White & Company in 2018, we had a LOT of work to do. We needed some music that could keep us going for several hours without hitting skip. Somewhere along the way, we discovered Grateful Dead shows and the rest is recent history.