We're (safely) prepping some new video work

Keiser University’s Jacksonville campus is using video to voice its brand message. The university preps career-ready students connected to their communities.

When they reached out to DWCo. and our Ad Visio video partner Siskey Productions, we knew being prepared for a great shoot would be essential.

Filming during COVID-19 is tricky, but Keiser had several pages of new procedures, which we followed in detail. They also had a checkpoint for those entering, hand sanitizer stations, a mask rule and temperature checks. Interview subjects were brought in separately and distanced.

Because the shoot needed to move extra-quickly and still get great footage, we had to make our pre-production time count – pinpointing what makes Keiser important and unique with questions that understood the brand and got the point. We shared those questions with our interview subjects before the shoot so they felt confident and prepared to speak to their experience.

Preparation prevents poor performance, every time. We can’t wait to share the results.