You can’t manage everyone the same way. People are motivated by different desires. This is called adaptive leadership, and it is essential to understand if you want to develop your skill set.
Any organization — large or small — benefits from a well-planned marketing strategy based in research, a simple system that can be measured easily, and trusted partners who can help strategize, train and execute.
We are marketing and management experts focusing in three areas: Strategy, training and execution.
I’ve been thinking a lot about nonsense, short-sighted marketing trends lately, and that got me thinking about Jerry Garcia and the Grateful Dead. I suppose it’s no coincidence that a new live recording is out this month, too.
No tunnel-vision executive is going to wake up and decide sales and marketing is important, or that they should understand it. You’ve got to make the case for it consistently. You need your executives totally bought in – if they aren’t, you’ll end up in a bunch of pointless political battles and you won’t get much done – this is something we at D. White & Company have learned from experience.
Even the most creative branding campaign is nearly worthless if it doesn’t move the needle that moves your organization’s engine. Too often, marketing experts struggle to tie their branding efforts to measurable success.
One thing that can be difficult to grasp is “conversion-focused marketing.” It sounds like something a religion does, not marketing. So, what is it and what does it mean?
Lead generation is critical to the success of your organization. If you aren’t bringing in more new customers, donations or students, you’ll stagnate and eventually fade away. To paraphrase Journey, “don’t stop lead generatin’.”
Well, assuming your branding is benefit-focused, audience-centered and relevant, the next step on your list is training. Lots and lots of training.