Does your institution send coordinated, timed emails to its prospective and current students, as well as faculty and staff? Have you ever faced the agony of an email with a typo in the subject line?

If you do, you know how important proofing is. This simple email campaign checklist gives you a set of relevant items to look for before you hit “send.” We built it for higher education, but we hope it will be useful no matter what your field is.

If your  brand is inconsistent, you’re robbing yourself of the results you're working so hard to achieve. In this highly-applicable PDF, we teach you how clearly define what makes your organization different and how to distill it into a relevant message. Then, we'll show you how to capture your brand's unique voice in a way that resonates with your audience. We’ll cover writing across different mediums, creating a message-first culture and also help you resolve some of those tricky problems that arise when multiple people or teams write for the same brand.

Want to know more about your brand? This four-page questionnaire helps you to better understand your organization,  your audience, your competition and your creative.

These questions are conversation starters. It's literally the first document we look to when we're considering doing business together, and it's a great way to organize your marketing process.