As people, we miss these cues all the time, but we’re all at our best when we’re happy and “being ourselves.” The same is true for brands. Finding your brand’s voice is defining its “sweet spot” for communication.
We like to keep our projects clear. Derek and I are always reviewing our business processes to make them better.
Our clients appreciate our project understanding, and many of them want to be prepared as well. Here is a handy checklist we’ve developed for the outset of your project.