Between our training and the audit, we are an organization that is getting serious about branding. This week will be very important for us to set real goals for our brand and find real ways to measure them — and how our brand will work together to accomplish that.
By defining a brand message (and voice), Barnabas is managing its brand message. It will need a framework for future branding decisions to keep its brand consistent. This is strategic brand management, and it’s a very wise decision for any organization, large or small.
We like to keep our projects clear. Derek and I are always reviewing our business processes to make them better.
Our clients appreciate our project understanding, and many of them want to be prepared as well. Here is a handy checklist we’ve developed for the outset of your project.