Brand Strategy

Why your great marketing campaign isn't getting results

Why your great marketing campaign isn't getting results

You see, it’s not enough to be clever. You have to be good. If you’re in the higher ed marketing game, that means you have to understand your target audience better than anyone else at the university. It means you have to take a collaborative role in the entire funnel, from prospect awareness right down to the phone call an admissions counselor has with that student.