Brand Strategy

Is your message sailing over people’s heads? Talk it out.

Is your message sailing over people’s heads? Talk it out.

If your message isn’t connecting, try taking it off the page. Walk around with your message and talk about it with people – especially potential customers. Learn how your audience talks. Too often, we focus on “writing” and “sounding smart.” The truth is, even the most sophisticated audiences value a simple, easy-to-understand message.

Gen Z’s rise means the old way of recruiting students is officially over

Gen Z’s rise means the old way of recruiting students is officially over

For many colleges and universities, the old message – that college is a time of exploration and self-reflection – is no longer an economic reality for students. Simply getting a bachelor’s degree will not exclude students from the workforce’s hurdle, even in great times. It’s important that you are talking substantively about how your university differs or excels in areas that supplement the classroom experience.

Too busy herding cats to train your campus partners?

Too busy herding cats to train your campus partners?

If you are not actively educating your campus partners on how to work with your office, how to use your brand or any other key issues facing your office, then you are losing ground. How much of your day do you spend babysitting helpless campus partners or fixing problems that just seem to keep popping up? This is the symptom of an untrained campus.  

How a brand toolbox makes you more effective

How a brand toolbox makes you more effective

Normally, we'd define the problem, give you a handful of steps to fix the problem and wish you good luck, but, I’m going to come clean; This time, we’re not going to give you any steps. D. White & Company just wants to fix that problem for you by getting the little stuff off your desk so you can do the real work.