Well, assuming your branding is benefit-focused, audience-centered and relevant, the next step on your list is training. Lots and lots of training.
Last week, we started our discussion of higher education management practices and principles with a discussion of mindset, goal-setting and planning. This week, we’re continuing that discussion with how to create a culture of accountability and personnel management. Have some thoughts you would like to share? Email us or comment below. We’d love to hear them.
If you are not actively educating your campus partners on how to work with your office, how to use your brand or any other key issues facing your office, then you are losing ground. How much of your day do you spend babysitting helpless campus partners or fixing problems that just seem to keep popping up? This is the symptom of an untrained campus.