strategy

Is your message sailing over people’s heads? Talk it out.

Is your message sailing over people’s heads? Talk it out.

If your message isn’t connecting, try taking it off the page. Walk around with your message and talk about it with people – especially potential customers. Learn how your audience talks. Too often, we focus on “writing” and “sounding smart.” The truth is, even the most sophisticated audiences value a simple, easy-to-understand message.

Everyone's talking admissions strategy. How's your execution?

Everyone's talking admissions strategy. How's your execution?

The reality is this: The better you train your staff to execute, the better your life becomes and the better results you get. Here’s a goal: You should be such a great teacher that you are able to make yourself unneeded in any organization in less than five years. If you haven’t, you may be doing good work, but you’re not building anything; you’re just spinning plates. Be more than a doer, be a builder. 

Why your great marketing campaign isn't getting results

Why your great marketing campaign isn't getting results

You see, it’s not enough to be clever. You have to be good. If you’re in the higher ed marketing game, that means you have to understand your target audience better than anyone else at the university. It means you have to take a collaborative role in the entire funnel, from prospect awareness right down to the phone call an admissions counselor has with that student.