A marketing audit gives you a working picture of your current state. It will show whether or not your marketing efforts are consistent, process-driven and repeatable – or if you need to do a little more work. It’s also a springboard for a plan. In order to know where you need to go, you must start by knowing where you currently are.
This is the first in a multi-part series on focusing your higher ed management practices. This week, we will discuss the importance of goal planning and regular feedback. Next week, we’ll talk about creating a culture of accountability and how to implement effective metrics. Upcoming posts will discuss how to focus your advertising spend and other work efforts.