planning

How to conduct your own lean marketing audit

How to conduct your own lean marketing audit

A marketing audit gives you a working picture of your current state. It will show whether or not your marketing efforts are consistent, process-driven and repeatable – or if you need to do a little more work. It’s also a springboard for a plan. In order to know where you need to go, you must start by knowing where you currently are.

Is your marketing team swimming or just splashing around? (Part 1)

Is your marketing team swimming or just splashing around? (Part 1)

This is the first in a multi-part series on focusing your higher ed management practices. This week, we will discuss the importance of goal planning and regular feedback. Next week, we’ll talk about creating a culture of accountability and how to implement effective metrics. Upcoming posts will discuss how to focus your advertising spend and other work efforts.