message

Is your message sailing over people’s heads? Talk it out.

Is your message sailing over people’s heads? Talk it out.

If your message isn’t connecting, try taking it off the page. Walk around with your message and talk about it with people – especially potential customers. Learn how your audience talks. Too often, we focus on “writing” and “sounding smart.” The truth is, even the most sophisticated audiences value a simple, easy-to-understand message.