Good communication delivers the right message to the right person at the right time. What does the student need to know today? What comes next? Take time to document the stages of your process and tie information in a way that sets the student up for success.
What does a spotty financial aid message cost you? The numbers add up quickly.
You see, it’s not enough to be clever. You have to be good. If you’re in the higher ed marketing game, that means you have to understand your target audience better than anyone else at the university. It means you have to take a collaborative role in the entire funnel, from prospect awareness right down to the phone call an admissions counselor has with that student.