I’ve been thinking about short-sighted marketing trends lately, and that got me thinking The Dead.
A marketing audit gives you a working picture of your current state. It will show whether or not your marketing efforts are consistent, process-driven and repeatable – or if you need to do a little more work. It’s also a springboard for a plan. In order to know where you need to go, you must start by knowing where you currently are.
Normally, we'd define the problem, give you a handful of steps to fix the problem and wish you good luck, but, I’m going to come clean; This time, we’re not going to give you any steps. D. White & Company just wants to fix that problem for you by getting the little stuff off your desk so you can do the real work.