branding

How to conduct your own lean marketing audit

How to conduct your own lean marketing audit

A marketing audit gives you a working picture of your current state. It will show whether or not your marketing efforts are consistent, process-driven and repeatable – or if you need to do a little more work. It’s also a springboard for a plan. In order to know where you need to go, you must start by knowing where you currently are.

Is your message sailing over people’s heads? Talk it out.

Is your message sailing over people’s heads? Talk it out.

If your message isn’t connecting, try taking it off the page. Walk around with your message and talk about it with people – especially potential customers. Learn how your audience talks. Too often, we focus on “writing” and “sounding smart.” The truth is, even the most sophisticated audiences value a simple, easy-to-understand message.

How a brand toolbox makes you more effective

How a brand toolbox makes you more effective

Normally, we'd define the problem, give you a handful of steps to fix the problem and wish you good luck, but, I’m going to come clean; This time, we’re not going to give you any steps. D. White & Company just wants to fix that problem for you by getting the little stuff off your desk so you can do the real work.