Some brick-and-mortar stores are winning the fight to capture buyer's attention, and universities can, too. Here are a few strategies retailers have adopted to recapture engagement of consumers.
The key to great communication flows is focus. Each piece of communication should do one specific, measurable thing: Ask a student to apply, explore majors or estimate their cost with a net price calculator. Take time to define your conversions ahead of time. If a piece doesn't have a purpose, lose it.