Brand Strategy

Is your message sailing over people’s heads? Talk it out.

Is your message sailing over people’s heads? Talk it out.

If your message isn’t connecting, try taking it off the page. Walk around with your message and talk about it with people – especially potential customers. Learn how your audience talks. Too often, we focus on “writing” and “sounding smart.” The truth is, even the most sophisticated audiences value a simple, easy-to-understand message.

Gen Z’s rise means the old way of recruiting students is officially over

Gen Z’s rise means the old way of recruiting students is officially over

For many colleges and universities, the old message – that college is a time of exploration and self-reflection – is no longer an economic reality for students. Simply getting a bachelor’s degree will not exclude students from the workforce’s hurdle, even in great times. It’s important that you are talking substantively about how your university differs or excels in areas that supplement the classroom experience.