We are marketing and management experts focusing in three areas: Strategy, training and execution.
Your Brand Has To Generate Measurable Results
What Is Conversion-Focused Marketing And How Does It Work?
Three Strategies Just As Powerful As Lead Generation
Want Your Brand to Stick? Train Your Team
No One Understands Your Brand Like Your Competition
How to Conduct Your Own Lean Marketing Audit
A marketing audit gives you a working picture of your current state. It will show whether or not your marketing efforts are consistent, process-driven and repeatable – or if you need to do a little more work. It’s also a springboard for a plan. In order to know where you need to go, you must start by knowing where you currently are.
How Brand Inconsistency Wastes Your Limited Marketing Budget
Higher Ed Marketing Cannot Continue to Ignore Latino Students
Even a quick look at our websites reveals that these students are succeeding in spite of us and not because of us. Before I sat down to write this article, I browsed a number of institution’s websites and marketing efforts, and, beyond a few select photos of Hispanic students “having totally normal fun like they always do out on the quad” with a group of equally-diverse-and-totally-not-selected-by-the-school’s-marketing-team-students, I found little or nothing that actually spoke to this large, important part of our higher ed community.
