Training your team is one of the quickest and easiest ways to improve your team’s productivity and reach your strategic goals. But how do you get started? Here are a few types of training sessions that can move the needle immediately.
Training your marketing & communication teams works
There is so much good that happens when leaders take professional development seriously.
Project: Texas Wesleyan's alumni magazine
Top-to-bottom management of magazine process including content creation, design, proofing and strategy since 2020.
Georgia Southern is ready for a region's rise
Midsize regional public universities are leading the way for a new generation of student who is ready for experience – marketing to them is about building a community they can’t wait to join
Revisiting college archives deepens storytelling strategies for El Camino College
The California institution worked with Stamats and D. White & Co. to bring a 75-year story to life – and connect its strategic dots to the big picture.
An ode to Florida squash
“Florida without agriculture! Without tomatoes, beans, peppers, eggplant, peas, squash; without its golden-headed glory of citrus!” – Marjorie Kinnan Rawlings, Cross Creek
We're celebrating 10 years of Smaller. Smarter.
What looks like a weakness at first glance may be your brand’s hidden strength – if you can articulate its benefits with vision
Philip and Darren travel to Orcas Island
The San Juan Islands – far from being the tropical isles the name might describe, this archipelago in the northwest corner of Washington state is a long way from Florida – real-life Free Willy country.
"When We Say Smaller" Became a Big Deal
D. White & Co. is guilty of not looking back at our successes – even though we spend a lot of time researching other brand’s successes and failures. One of the biggest wins for our team came when Shelly and I worked at Texas Wesleyan University in 2016 – A little more than a year before DWCo. began.
48 – A Decade of Darren and Shelly
Shelly and Darren started working together as a creative team during their days on staff at Texas Wesleyan. We’re interviewing someone who has worked closely with both – our friend Rueben Gonzales, Visiting Assistant Professor of Art & Coordinator of the Bernice Coulter Templeton Art Studio.
47 – Gingerbread Destruction II
Pre-production is one of the most important parts of creating a video that hits the mark, and a gingerbread destruction video is not a project you should take lightly. So we brought in an expert. A pre-production and destruction expert, Andrew Cardy.
46 – How to talk to your video people
Do you know what matters to your videographer – and how to work with them to get their best work? We talk to our own Supersubscriber Chuck Greeson – himself a seasoned video vet – about user-generated content, generating ideas, and college videos of students throwing frisbees under trees.
The Great Resignation Hits Higher Ed
This decade has been one big bummer for U.S. workers, and the data confirms it: Prudential’s “Pulse of the American Worker” survey claimed more than half would switch jobs if they could. The same report said 1 in 4 “plan to look for a new job post-pandemic.” So where does that leave higher ed designers?
45 – We stare directly into the science of brands
We hear about “data-driven” marketing and communications, but what does that really mean? Darren and Derek speak to a consumer behavior expert to better understand the science – and psychology – of higher ed brands.
44 – Learn PR Before Your Next Crisis!
Have you had a crisis recently at your university? Can you remember the last time you weren’t in a crisis? This episode is all about that important moment when your brand meets the public – and the public reacts.
43 – The Gumshoe's Guide To Higher Ed Brand Investigations
With all the discussions about tech, data, and predictive modeling we hear so much about in higher ed marketing, we thought it would be good to bring on an expert to discuss how you can get the right information from the right people at the right time.
42 – A Deadhead's Guide to Enrollment Marketing
When we started D. White & Company in 2018, we had a LOT of work to do. We needed some music that could keep us going for several hours without hitting skip. Somewhere along the way, we discovered Grateful Dead shows and the rest is recent history.
How Shelly sketched a travel-themed holiday gift
Our creative director Shelly Jackman pulls back the curtain on her creative process with a special travel-themed holiday gift that features her entire family.
41 – Your network is your net worth
DWCo. Show is back with new desks, new tech, and new guests for Season 3. We’re kicking off the season taking a look at how you can leverage your network to do better things for your community.
How DWCoffee took on a life of its own ...
We wanted to grow the DWCoffee brand extension this year, so we asked Creative Director Shelly Jackman to create original artwork of one of our favorite subjects – DWCo. Director of Naps, Toby.